Speakers at the 2023 Jatim Media Summit Share Experiences and Tips on Creative Video Production

Surabaya ( beritajatim.com ) – The second day of the 2023 Jatim Media Summit (JMS) provided material related to creative video production for social media. The event, which was attended by various local media, was held at Whiz Luxe Hotel Surabaya, Thursday (25/6/2023).

CEO of Warta Bromo, Ari Suprayogi, shared his experience in making creative videos. According to him, one of the things that needs to be owned by the media is trust.

“Enough trust, if we hurry we usually miss,” he explained.

He said, previously he created content and shared it across social media to find out more about who the users were.

“We are trying all over social media because we are currently conducting a trial where our users are. Including where the client is, and who are our readers and what social media users are,” Ari said before the JMS 2023 participants, Thursday (25/5/2023).

USAID IUWASH Tangguh National Coordinator for Social and Behavior Change, Deasy Sekar Tanjung Sari also makes creative videos on social media. Deasy revealed that his party also made a video to introduce his program related to sanitation. He shared his experience when making the video

“We collect data to make videos. We also confirm the data before data collection, shooting locations and arrange the video flow,” he explained.

In fact, Deasy admitted that she had seen trends that people liked today and conducted a survey.

“We see trends that people like, such as watching Korean dramas and soap operas. So before entering content, we also have to survey first what we like,” he added.

In line with that, Head of Multimedia Arkadia Production, Iramdani also agreed to this. According to him, before creating content it is necessary to do research to find out what the community needs.

“I will share making creative videos. First must kepo. We want to know what the community needs,” he said.

Apart from that, he also shared a number of 6 things that need to be considered to attract the attention of the audience, including original content, strong concepts, clear target markets, building branding, consistently creating content and maintaining video quality.

“This quality is important. If the video quality is good, the images, audio, and transitions are enjoyable to watch, surely people can stay a long time to enjoy our videos,” concluded Iramdani. (nap)